Drive by Meme

motivacional para as pessoas trabalharem mais sem ligar para motivacionais.

I’m pretty sure about one thing: nothing that is being said out there about leadership is true. Leadership or the actions of a leader are completely subject to everyone’s interpretation, viewpoint and opinion.I think that there is some common sense around the theme, but nothing that can be written on the stone.

It gets worse when people try to define leadership through internet memes …

I will assume that everyone knows what a meme is. Leadership can be anything except a meme. I think that it can’t even be represented by a meme. And when I refer to meme, also I mean these images that get viral, with a “canned food style” content that many people share on social networks without even analyzing what in fact they are sharing.

Sometimes I wonder if people share those only because they find it is a pretty picture…

The market is not the most merciful places I know: it only takes misplaced post and a whole career can be lost. For example, before I bring my readers any content, I always think, rethink, almost yeast it and then I reread it again and in the end, a lot of what I write does not win the world. Because? Because like any normal person, sometimes I write poor content that my common sense prevents me from posting.

Now let’s take a look at the picture that has been shared. It has two columns, but instead of “leader x boss”, I see two columns with important qualities to every leader:


Confusing? It is a nice picture. With a really nice message… But let’s get deeper.

The other side of a Coin

All qualities may appear as defects, depending how you look to it. The boss column above can weave different interpretation of everything that is there. Let’s see how I see it:

  • Sometimes you just have to “drive” the staff: they do not always have experience to decide alone or take any kind of coaching.
  • Just relying on good will … Well, old wisdom says that hell is full of “good will”. I know hundreds of studies that determine that human beings tend to procrastination. Therefore, goodwill may indeed be around, but maybe a little bit of authority might put this good will into practice.
  • Fear is a healthy reaction of those who know the risk they are taking. It is not only healthy but also fundamental for the team to have exact dimension of any risk or danger they are exposed to. It also helps the team sense of urgency.
  • A leader must take the risks of the choices that HE does and should not expose the team all the time, therefore, he must use a lot of I.
  • I believe that it is usually preferable to blame than create excuses for an employee. A leader must assign (sometimes teach) responsibility. For example, the parents that clean the mess for their  kids every time are wasting important opportunities to teach and, by the end, these kids will never understand the concept of consequence.
  • Specially in system development, there is no other way  and the leader must be aware of how to get things done and sometimes he cannot always show how it’s done (Computer Scientists won’t teach computer science as a “coaching” activity).
  • Using people… Well, there is a trade-off in place here: the company can use the employee’s arms and the smart employee should take the opportunity to get the best of company’s stored knowledge. Besides, being useful implies that you are going to be used, not exploited.
  • A leader is a human being, therefore, he should also take some credit. Especially when his strategy works: if he wins, the team wins.
  • You can not always ask. It is possible that an employee does not have all the information to simply comply with a request that, inside his lack of information, seems illogical: we must command the times.

I saved the last one … Because we need image interpretation now. This image does not translate for me the concept of you will or we will.

Gestalt Psychology

Gestalt psychology, in a summary that psychologists might hate me for, is the branch of psychology that study the interpretation of images. I read Gestalt Psychology eventually and I recommend everyone do the same.I do not consider the above image consistent with any consistent representation of leadership.
For me to explain how I see this picture, I will need an expanded universe:


Thing seems to have changed. Where’s the leader now? What concept of leadership is that changes in the first challenge (in this case the wolf or the shark)? In the figure above: would the sheep ahead the flock to be a hero or the fool who led the team to fail? And for the red fish? Would it be a coward who hides amid the team to not face the problem alone?

The leadership is often a lonely place.

Regularly, a manager is faced with situations in which we must do very difficult decisions. Cut staff, to fire someone, take some risk to grow or keep it safe and ensure the team a sweet spot in the sun. Often the leader has to align staff and company goals and it is not rare that both have completely opposite goals. In this case, he, the leader, is the only one wanting this alignment. The leadership is often a lonely place.


Being leadership a lonely place, only the leader knows what he’s going through. The leader often does not do what he wants to, but rather he does what must be done. Luckily, one can work to make this position less lonely. How? When the team has enough capacity to get the job done.

Developing the Team

A more mature team tends to be technically distant from the leader (no senior professional wants to be micromanaged) but may be closer in terms of general relationship. A Senior Developer can collaborate better and make the Development Manager’life easier when the senior helps the fresh ones to decide deadlines, by take part of the their  technical training and etc.
The picture below may be challenged, but I believe that every leader must one day do this with his team, for the sake of his own team:

In this picture, is the leader a coward worse than the one some pictures above? Or is it a coach who watches how his team deals with a problem and help them to improve? In this case he would not be showing how it’s done: he can do and is there to correct how the team is doing, as it is solving a problem. A coach does not gets to the field during a match…

The human being needs to be challenged. They must be charged to grow. It was falling we learn to balance in order to walk. A team under the supervision of the leader, is subject to various situations and guided problem solving, will one day improve about to become greater than the problems it faces. Or:

Among several concepts of leadership that I know, one that I like the most is “leadership is to getting results” and most noble of these results is team development.

Old Fashion Common Sense!

So forget memes: they are canned knowledge ready for easy digestion and may hinder a broader and more complete interpretation of anything. It is true that a picture is worth a thousand words. These thousands are always few to describe the many interpretations that are made one particular image. The most important thing should always be how we assess the situations and conditions and only that should define what is our best behavior and what we must do. Descartes once said:

Common sense is the most fairly distributed thing in the world, for each one thinks he is so well-endowed with it that even those who are hardest to satisfy in all other matters are not in the habit of desiring more of it than they already have.

About rftafas 183 Articles
Ricardo F. Tafas Jr graduated in Electrical Engineering at UFRGS with focus on Digital Systems and achieved his Masters also in Electrical Engineering on Telecomunications Network Management. He also author of "Autodesenvolvimento para Desenvolvedores (Self-development for developers). Ricardo has +10 years experience on R&D Management and +13 years on Embedded Eystem Development. His interest lay on Applied Strategic HR, Innovation Management and Embedded Technology as a differentiator and also on High Performance Digital Systems and FPGAs. Actually, he is editor and writer for “Repositório” blog (, editorial board member at Embarcados ( and he is Management and Innovation Specialist at Repo Dinâmica - Aceleradora de Produtos.
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